What
started out as a joke straight out of Spaceballs has suddenly taken off
as a viable business - a Canadian start-up selling bottled air from the
Rocky Mountains has seen a surge of sales from China, with its first
shipment selling out in four days.The concept of Vitality Air was dreamt up back in 2013, when a couple of Canadians auctioned off a bag of air for less than 99 cents on eBay. Their second bag sold for US$160. "That’s when we realised there is a market for this," co-founder Moses Lam told The Telegraph.
"A gag gift, that's how it started off, but you know what? There's actually a lot of demand for this in … highly polluted countries," Lam told the Canadan National Post.
